Prime Fitness (Training)

Whether you’re just starting out or chasing peak performance, Prime Fitness gives you access to top-tier facilities, flexible membership plans, and expert personal training. Compare options, sign up in seconds, and stay accountable with help from the MAC AI Assistant — it even checks in if you’re not showing up. Perfect for anyone ready to commit to their goals and see real results.

Prime Recovery

Accelerate your progress with recovery tools that support your body between workouts. Enjoy exclusive access to sauna, cold plunge, red light therapy, and tanning — all available as recovery membership add-ons. Our assistant shows you how and why recovery is just as important as training, helping you bounce back stronger every time.

Meal Prepz Powered by Prime (Nutrition)

Fuel your fitness with customized meal plans, macro tracking, and ready-to-go meals designed for your unique goals — whether you're cutting, bulking, or maintaining. Need help? Our assistant is your built-in nutrition coach, using performance-based insights to keep your meals on track and your body moving forward.

Optimized Health

Take your health to the next level with access to hormone therapy, weight loss solutions, and rejuvenation programs tailored to your body’s needs. Book virtual consultations with licensed professionals, get personalized guidance, and feel supported every step of the way. It’s healthcare designed for people who want to feel better, look better, and live longer.

The MAC AI Assistant

Your always-on fitness partner, the MAC AI Assistant helps you navigate everything under one roof — from signing up for memberships and scheduling sessions to meal planning and recovery reminders. It’s smart, supportive, and always one step ahead so you can stay focused on becoming your strongest self.